FIRST CLASS DEALERSHIP SALES TRAINING · A QUEST FOR SUCCESS PROGRAM

Sales training your floor can actually use.

For dealer principals, GMs, GSMs and sales managers. Practical, measurable, ethical training: lead follow-up, the first two minutes on the lot, and closing without pressure. In person in Virginia and North Carolina; virtual nationwide.

Book a free 15-minute assessment

FIRST CLASS Dealership Performance Assessment: a complimentary 15-minute conversation.

The 10 FIRST CLASS steps

  1. Focus and prepare
  2. Introduce yourself
  3. Rapport
  4. Study their needs
  5. Tailor the selection
  6. Connect features to value
  7. Let them experience it
  8. Ask for the business
  9. Seamless delivery
  10. Service after the sale

How it works

12 lessons + capstone

A 30-day plan with a day 29–30 capstone and an 80% pass mark.

10-minute huddles

Short daily practice your managers can run.

Manager scorecards

See who is improving and what to coach next.

Pricing

ItemPrice
Enrollment$50 one-time per actual agent
Training$20/month per agent, with a $200/month minimum per dealership covering up to 10 agents
Each additional agent above 10$20/month
FIRST CLASS Companion App (core)Included with training
Finance calculator (optional)$10/month per upgraded agent
Standalone app (no dealership training)$29.99/month, or $39.99/month with calculator

Enrollment and calculator charges apply to actual agents, not unused seats within the $200 minimum.

The FIRST CLASS Companion App

The core app is included with FIRST CLASS training. Already have access? App login.

FIRST CLASS Companion app sign-in screen
The FIRST CLASS Companion app sign-in screen (actual screenshot, October 2026).

Standalone FIRST CLASS Companion App

FOR INDIVIDUAL SALESPEOPLE

Not part of a dealership program? The companion app is also offered on its own.

PlanPrice
Standalone app$29.99/month
Standalone app with finance calculator$39.99/month

Coming soon: standalone sign-up is not open yet. Request access and we will let you know when it opens.

Request app access App login

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Join the FIRST CLASS dealership interest list.

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FIRST CLASS SALES FLOOR CHALLENGE

Free sales training for your dealership: five sessions, two weeks.

Chet Reddrick coaches your sales manager and a few salespeople on lead follow-up, meeting customers, and closing without pressure. We score your team at the start and the end, so you can see what changed.

No cost. Chet runs every session himself.

How it works

  1. Apply (3 minutes)
  2. Session 1: goals and numbers
  3. Sessions 2–4: hands-on role-play, scored 0-1-2
  4. Session 5: scores reviewed and an honest recommendation

What you keep

Scorecards, templates, role-play scenarios, and a 10-minute daily huddle plan.

Who it’s for

For: dealer principals, GMs, and GSMs at stores with 5+ salespeople. Not for: one-time motivational speeches, or teams that can’t give about 4 hours over two weeks.

FAQ

Is it free?
Yes.
Will you sell us something?
Only if you agree in Session 1.
In person?
Usually video; local stores in person.
Who attends?
Dealer principal sessions 1 and 5, manager all five, 2–6 salespeople sessions 2–5.
Will you contact us as a test customer?
Only with written permission.
Guarantees?
No honest trainer can make them.

Interested?

Email Chet with your store name, city and state, and number of salespeople, or book a free 15-minute assessment.

Request info Book a free 15-minute assessment